Yixing Tea Culture Heritage Tourism Development Research

The heritage of tea culture is a shining pearl in the long history of human civilization.In recent years,the heritage tourism(such as:intangible cultural heritage tourism,industrial heritage tourism,etc.)is rather popular in both domestic and global tourism market.Tourism development,which is to combine the "tea culture heritage" and the tourist market,is an important way to carry on cultural heritage and to promote regional economic development via cultural industrialization.The heritage of tea culture is the precious outcomes of tea culture which has experienced historical precipitation.It includes six main types,such as:Specialties,ruins and landscape,literature,technology,folk-custom cultures.To comb and study the recent review articles of tea culture and heritage tourism,the definition of tea culture heritage tourism is:The tourist to leisure.experience and learning in the heritage sites,on account of the heritage attraction.Closeness to tourist's motivation.Since ancient times,Yixing is one of the most important places of tea production in Jiangsu with long history of tea culture.It is very rich in tea culture heritage resources.This article collected references of tea culture heritages.By field survey and comparative analysis,present the foundation of the Yixing tea culture heritage tourism resources.Yixing has advantages over economic and traffic conditions,facilities perfection.In recent years,Yixing government pays attention to the development of tourism industry,tourism industrialization of remarkable achievements,the effect on stimulating local economic development is very obvious.Yixing tea culture heritage is the research object of this paper and the tourism development is the goal of study.Tourism development can bring the tea culture heritage to the public,and demonstrate the accumulation of excellent tea culture of thousands of years.Tourists can not only cheer their bodies and minds,but also be influenced by the culture and art while traveling.To develop Yixing tea culture heritage tourism properly,not only can realize the inheritance and protection of the tea culture heritage,but also can enrich the diversity of tourism in order to increase the city's tourist attraction.This article Use some methodologies,such as:analyzing documentary realities?questionnaire field study and so on.Using the theories such as:cultural capital,geography,the sustainable development of tourism,heritage protection and utilization.Analyzing and sorting the concepts and theories of the tea culture heritage tourisms,introduces the status quo of yixing tea culture heritage in detail.also did fieldwork in Yixing.Through the observation and communication with local residents and tourists,she have the first hand materials of the reserved Yixing tea culture heritage and tourism development.She also conducted questionnaires and surveys to visitors,which provided data support to study the development of Yixing tea culture heritage tourism.