Research On Rural Agricultural Information Performance

Informatization is in today's world is a basic trend in the development of agriculture and rural areas. The construction of agricultural informatization is the inevitable choice of developing modern agriculture, but also in the change of promoting rural economic development important force. Rural informatization of the CPC central committee under the state council attaches great importance to agriculture, "number one file" repeatedly emphasized "promoting agricultural rural informatization construction. In hunan province is a big agricultural province, agricultural modernization, rural urbanization and new rural industrialization is an urgent need to information support, the hunan the twelfth five-year plan for national economic and social development outline clearly put forward that comprehensive pushing forward the construction of the national rural agricultural informationization demonstration province of hunan province on the basis of regional industrial organization scale, geographic features, factors such as economic and cultural development level, could be divided into Changzhutan, Dongting lake in hunan province, hunan Zhongnan, Xiangxi and so on four big rural agricultural informationization demonstration project, the construction of agricultural informationization demonstration project.In this paper, the rural agricultural informatization performance analysis, through the existing research literature at home and abroad, for rural informatization, rural agricultural informatization, rural agricultural informatization performance concepts were summarized, such as productivity theory in information economics, information, double, on the basis of performance evaluation theory and system theory, taking hunan province as an example, combined with the four demonstration project of information classification, Changsha-Zhuzhou-Xiangtan region, Dongting lake area, hunan in central and west regions, from the macroscopic and microscopic aspects of informatization performance were studied. Macro level using DEA - Tobit analysis of government input and output performance and influencing factors of empirical research, the micro level using Logistic regression analysis from the Angle of the farmers on rural agricultural information service satisfaction research rural agricultural informatization performance, and to manage the coordination performance performance macro and micro analysis, to explore the best model in rural agricultural informatization performance coordination system. Based on the empirical analysis result, the task of rural informatization construction of agriculture should be on the premise of zoning, is key with step-by-step implementation, performance evaluation, for security, set up funds safeguard system, to develop regional characteristic demonstration project construction, give play to the role of market allocation, set up the farmers demand expression mechanism, establish multi-level performance evaluation system, can effectively improve the rural agricultural informatization performance comprehensively.