Research On Internet Marketing Strategy Of Parallel Imported Vehicles Of XY Company

In the past, the automobile trade of China adopted the franchise distribution system, and the seller must be authorized by the agency to carry out the vehicle sales. Reality of a brand in the country only a general distributor, and the layer upon layer authorized franchise agent distribution. This is caused by the fact of the channel monopoly, also formed a 4S shop at a low price, to mention cars fare against the interests of consumers phenomenon etc. In recent years, with the continuous development of the country to the parallel import car trade pilot work, the whole car trade industry has shown a trend of re shuffling. In particular, with the implementation of a series of policies, in China has been the existence of parallel import car business, is gradually out of the gray area. Parallel import car with its price, the advantage of models, become a new growth point of imported cars. In this context, this paper continues the previous research results, through combing the relevant literature to get internet marketing is the future development direction of the automotive industry marketing. However, in view of the parallel import car Internet marketing model of the research literature, still lack. So, the Internet marketing of parallel imported cars as the main core, based on XY, parallel import car business status and analysis of the existing problems, find the root of the problem of XY parallel import car business and the necessity of the implementation of Internet marketing. According to the current changes in the current parallel import car policy, pointed out that the development of parallel import car business is a forward-looking move to expand the business of XY company. Then, through the questionnaire investigation, put forward the concrete implementation scheme of parallel import car Internet marketing model, combined with the design scheme of XY company and the parallel import car Internet marketing platform, publicity content, promotion, customer service service link online and offline. On the basis of the design of the program, put forward the specific program of Internet marketing. Finally, the XY company parallel import car Internet marketing funds supporting, supporting staff, supporting policies and platform to build a set of supporting, targeted policy recommendations. In this paper, we put forward a complete Internet marketing solution for the parallel import car business of XY company. The research of this paper has important practical significance to the future development of the parallel import car of XY company.