Research On The O2O Business Model Of Parallel Import Car

According to the different import channels,imported cars are divided into two types: general import car and parallel import car.The development time of the parallel import car industy is still relative short,and the development growth of parallel import car is slowing down in recent years by various factors.This paper analyzes the main features of parallel import car,the present situation and the trend of parallel import car market in reference to a large number of reports on the parallel import car industry and the actual operation of the relevant enterprises.it also summarizes the problem of parallel import car in the traditional business model:It has high cost by multistage distribution model and single marketing mode;it lacks trust mechanism between consumers and dealers;it is not conducive to the integration of industry resources and the formation of agglomeration effects.Based on the general theory of O2 O business model,this paper emphatically researchs the characteristic of O2 O business model of parallel import car.By combining the theoretical analysis with the consumer survey questionnaire and enterprise case analysis,this paper summarizes the advantages of O2 O business model of the parallel import car: From the consumer point of view,it can create a higher customer value;From the perspective of the enterprise,it can effectively integrate the enterprise resources.Finally,the key and strategy of the implementation to the O2 O business model of parallel import car is proposed.These conclusions and strategies will help to expand the theoretical study of the O2 O business model in the automotive industry,and provide a theoretical reference for the selection of O2 O business model and taking the optimization strategy for the parallel import car enterprises.