Qingdao SZ Company Community O2O Model Research

According to Analysis the report on the operation status of Chinese chain retail enterprises (2014-2015) released by China Chain Operation Association, The retail industry is still facing cost and profit challenges:rising rents and labor costs caused by high operating costs, profit margins are further compressed.This paper takes the implementation of community O2O model in Qingdao SZ Company as the main research object. First of all, through the analysis of the current development situation of the current micro economic environment and the traditional retail industry, under the rapid development of mobile Internet technology in the big environment put forward to explore the necessity of community O2O model of the traditional retail industry. Secondly, by clarifying the basic concepts and elements of O2O, clarify its development background, the concept of development, the main features of the model, business logic, profit approach, operation mode classification, etc.; Furthermore, combined with some cases on the current practice of the domestic community O2O business model, reveals the current difficulties and problems encountered in the traditional retail industry in practice, analysis of the causes of the problems in the cases, summed up the experiences, learned lessons; Finally, to explore how to solve the problem, that is, how to choose the SZ company in Qingdao O2O model for their own development, and how to operate the model of the model, and put forward their own constructive comments and suggestions.This paper summaries and extracts the core features of the community O2O model, business logic, profit approach, business model classification and other theoretical according to summarizing the relevant literature and the relevant theoretical knowledge on the basis of the summary. It carries out countermeasure research, summers up the development of Qingdao SZ community O2O model solutions basing on depth analysis of the domestic community O2O mode of practice in the plight of the problems.