Belle Footwear Marketing Model Optimization Research

With the Chinese economy into the new normal, industrial restructuring, economic slowdown, the Chinese retail stores are generally subject to the impact. BELLE, led by the Chinese footwear industry how to achieve business model optimization, which has been put forward to the academic research topics.Taking the BELLE shoes industry as the research object, the optimization problem of the business model in the new economic situation was investigated. Foreign academic research on the relationship between electricity suppliers and the physical sale of the in-depth investigation, the domestic academic circles on how to coordinate the relationship between e-commerce and physical sales put forward suggestions.The current situation of domestic and foreign research and understanding of marketing theory and traditional retail theory, study the traditional marketing theory, and pointed out that the traditional marketing in network marketing as the core, constitute the theoretical foundation of the BELLE business model optimization.On the basis of the analysis of the status quo of BELLE shoes industry and marketing, the depth of the BELLE business model. Transverse, BELLE business model to broaden their goods, terminals, and thus improve the brand value, income levels and profitability, in response to changes in the market has made remarkable achievements. In the vertical direction, BELLE shoes to open up the industry chain, from upstream to downstream have developed a profit point, the formation of a business model of production and marketing.The business model of the existing problems were analyzed, and pointed out that the existence of the two sides of the BELLE business model of BELLE to adapt to the new economic situation. On the one hand, the business model has been successful in the business environment in the past few years by making the wide profit margin and the long profit chain. On the other hand, the business model of the new economic model has shown its limitations. After the research, the conclusion is drawn.In the extensive mode of economic development, BELLE's business model is to adapt to the fight channels. In the new economic normal period, BELLE business model should be optimized to adapt to the new economic situation. BELLE to optimize the business model of the macroeconomic situation, the capital market background, the economic power to do in-depth analysis of the view that BELLE's business model to optimize the conditions have been fully equipped with.On the basis of analyzing the existing problems of the business model, this paper puts forward the optimization scheme, gives specific measures, and measures to ensure the optimization.The above optimization program is not only to optimize the original business model, but also to give consideration to the transformation of e-commerce, but also to retain the advantages of the original entity shop, is a positive optimization of the original business model of BELLE. After the implementation of the above optimization, at least in a short period of time to stop the decline in sales trend, in the context of the country's economic transformation to seek survival and development. Research has the value of popularization and application, which is helpful to optimize the business model of similar enterprises in order to adapt to the changing economic environment, but also beneficial to the country's economic transformation and upgrading of industrial structure.