The Business Transformation Research Of The Belle Footwear

Chinese shoes industry has gone through a rapidly developing period since the reform and openness which characterized with scale expansion and low cost. Along with the great change of macroeconomic environment in recent years, especially the2008economic crisis has bring a negative influence put most of the un-prepared shoes corporations to a hopeless situation. These corporations have been regarded as backward industry, and no longer got the policy support, they have been encirclement by the developed market though the anti-dumping trade barriers, and at the same time, their low profit space has been extruded by the sharp rise in cost...Crisis is pushing us to change. Different shoes corporations are seeking for their new survival positioning, they are eagerly to find a new developing way through transformation.In the past20years, under the Chinese rapidly economical developing process, the Belle shoes industry has gone through a few successful transformations, and have grown to the leading enterprise of Chinese shoe industry. Belle shoes industry is also facing the same macro environment pressure as other shoes corporations, due to shoes companies are transferred into domestic market one after another, this has caused the increasingly fierce competition, and we need strengthen the core competencies through the transformation. At the same time, the Belle shoes industry could be under pressure in the present management frame work relying on the competitive edge which has formed before, also will cause certain inert towards the transformation. This will make more uncertainty when in the face of exterior environment changes, and the purpose of the transformation needs more to focus on the sustainable development of the enterprise.This paper is basic on research of the current Chinese shoes industry’s developing situation and the enterprise transformation correlation theory through a lot of investigation and interview with the executives. Firstly analyzed the external environment which the Belle shoes industry faced during the development, seeking the long-term potential business opportunities, and then do the internal environment analysis for the Belle shoes industry, to sum up the successful experience of the past transformation, at the same time, make an inventory of operation status and key resources, to provide a basis for transformation scheme design. At last, through the SWOT analysis, have a clearly understanding about the enterprise development while facing the opportunities and threats, strengths and weaknesses, present the proposed overall target and direction of the transformation, and redesign and re-planning the operation, give the clear and definite key task and related guarantee measures of transform implementation.This thesis use Belle shoes industry as a research simple. to sum up the successful experience of the past transformation, will offer the successful example to the footwear enterprises which are still in the stalemate. The thesis consider and put forward integrative solution of Belle shoes industry through the transformation again to strengthen the long-term competitiveness, and hope to drive transformation and upgrade of the whole footwear industry, promote the status of China in the global footwear industry.