Research On The Improvement Of YZ Group Supermarket Operation Management Under The Background Of E-commerce

With the rise of consumer upgrades, new types of business and the rise of the Internet and mobile e-commerce, the traditional retail industry has encountered a huge impact and challenges. How the traditional retail enterprises to better meet market demand, the establishment of high satisfaction with its own characteristics, consumer experience, traditional retail become a prominent problem in the e-commerce era of survival and development. The key to this problem is how to establish an effective, scientific and reasonable, in line with the needs of the consumer business management system.YZ group as a traditional retail enterprises, according to the existing economic situation, combined with its own development strategy, relying on the ’YZ’ brand, began to try to use the combination of online and offline mode of strategic transformation. However, in the professional talent team construction, online and offline integration of resources, online huge capital investment, the construction of the logistics system, and so on, and so on, is still facing many problems. This paper takes YZ group as the research object, combining the theory of operation management, such as e-commerce, through a series of analysis on the status of YZ group management, put forward the YZ group in the online collaborative development of operational improvement scheme; through the research on safeguard measures, in promoting the comprehensive quality management and big data management, put forward a set of reference value solution, for the development of e-business economy, and the traditional retail enterprises in the same industry to provide a theoretical reference.