Profit Analysis Of Small And Mediumsizid Seafood Wholesalers Based On Incentive Theory

China as one of the top ten fisheries in the developed countries in the world,its seafood trade has brought countless fisheries related workers considerable benefits,but at present due to the presence of marine logistics problems,which compared to developed countries,its circulation loss rate remains high and relatively low profit margins;and in recent years,along with the increasing seriousness of Marine environmental pollution,resulting in various problems seriously affected the seafood related to workers’ benefits.At present,China’s seafood market mainly wholesale market as the core,to urban and rural market is complementary seafood market system,Therefore,this paper takes the small and medium-sized marine products wholesalers as the research samples,from three angles of risk,cost,income,in-depth analysis of the impact of small and medium wholesalers profit.In this paper,we first identify the general risks and specific risks faced by small and medium wholesalers in marine products,and evaluate the impact of the associated risks,then put forward relevant suggestions to avoid risks;Secondly,through the evaluation of the size of the risk of cost roughly determine the influence,and construct the model of traditional costing and activity-based cost,explore the cost structure,analyzes the advantages and disadvantages of the two,and by optimizing the process to control the risk and cost;Finally,considering the timeliness and seafood agent has "right of return",and according to the three types of consignment: buyout,charge a fixed fee,charge a fixed fee according to the proportion of profits,respect ively different distribution pattern under different conditions,design different incentive mechanism.The study found: currently,fishing type seafood supply chain risk faced by the overall level is higher,the main face quality and a lack of supply risk;ABC can better calculate and control the cost and risk of the small and medium wholesalers in the marine products,and help them to make the right decisions according to the results of the calculation;In any case,the client can set reasonable contract to implement effective management for the agent.