Blue Page Headhunting Company Marketing Strategy Improvement Program Research

With the augmentation of the trend of economic globalization and regional integration, the demand for high quality talents in the enterprise gradually increased, mobility of talent has become increasingly frequent. As a special service for senior talent flow headhunters get employers attention gradually. At the same time, however, China's talent market has been rapid development, so that headhunters competition within the industry rising and showed a trend of escalation. This makes the customer enterprise facing many headhunters, also to the work requirement is improving. However headhunting company in China, in the process of cooperation with customer enterprise has exposed many problems, and to some extent, restricted the further development of headhunting firms in China.In this paper, using the modern marketing theory and the methods of questionnaire, through the blue page search firm market marketing environment analysis, based on the status quo of xi'an blue page headhunting company marketing strategy and market positioning is not clear, management and marketing personnel quality needs to improve, enterprises end and cover end there are problems such as distortion, customer service feedback system is not sound; Use4 ps marketing combination strategy is presented by the SWOT analysis, from the product strategy, brand strategy, price strategy, channel strategy, promotion strategy and so on the concrete scheme of improvement is put forward, the product strategy include:product market positioning, product packaging and brand effect, and product innovation; Brand strategy including unified brand strategy, individual brand strategy, expand the brand strategy and brand innovation strategy; Penetration pricing strategy including the new product pricing pricing strategy and skimming pricing strategy; Channel strategy includes the choice of intensive distribution strategy, distribution strategy and exclusive distribution strategy; Promotion strategies include personal selling, public relations and advertising promotions, etc., and puts forward corresponding Suggestions for improvement plan implementation safeguard measures.This article research conclusion to xi'an blue page headhunting company development has a certain application value. Facing the huge market potential and fierce competition, must refocus on these problems, an urgent need to the current marketing strategy plan to reform, to set up good brand image, increase the enterprise reputation in the market, thus to do big business and stronger, in order to ensure the company long-term development.