| In modern times of the rapid development of cyber applications,surfing Internet is used more and more widely.The electronic commerce increasingly become the fundamental application in the field of business activities and daily life.The electronic commerce not only perfects traditional economic pattern,but also brings earthshaking changes in many aspects such as politics,society and daily life.Nowadays,with the popularization of rural Internet and the development of agricultural economy in Taian,there is very big market demand of electronic commercein rural areas and there is a wide development prospect of electronic commerce in rural areas.Based on the modern development of rural electronic commerce in the new era,this paper stands on the point of inside and outside environment of rural electronic commerce in Tai’an and makes comprehensively analysis about development patterns of rural electronic commerce in Tai’an according to its demand and regional character of e-commerce development.Then it spells out concrete ideas to develop rural electronic commerce in Tai’an and look rural electronic commerce in Tai’an into the distance.This paper hopes that it will has a certain reference for the development of rural electronic commerce in Tai’an in order to provide the development of Chinese electronic commerce and rural information construction with theoretical and practical fundamentals.This research paper is divided into six chapters.Chapter 1 introduction.Mainly expounds the research background and significance,summarizes the existing domestic and foreign research situation,explain the framework of this research,technical route,research methods,and points out the innovations and shortcomings.The second chapter overview of the development of rural e-commerce.From the theoretical point of view,this paper expounds the basic concepts,contents and types of e-commerce,and the development of e-commerce in our country.The third chapter is the development of the rural e-commerce in Tai’an.This paper expounds the development course of the rural electronic commerce since the "12th Five-Year"planning in Tai’an,and studies the practical significance of the development of the electronic commerce in Tai’an city.The fourth chapter:the SWOT analysis of the development of electronic commerce in Tai’an city.The development advantages,problems and disadvantages,external favorable environment and external threats of the electronic commerce in Tai’an are analyzed by using the SWOT analysis method.The fifth chapter of Tai’an city to speed up the development of rural e-commerce measures.According to the actual development of e-commerce in rural areas of Tai’an City,put forward specific measures from policy,industry associations,agricultural enterprises,farmers’ individual four aspects,in order to provide reference for promoting the development of e-commerce in rural areas of Tai’an city.Sixth chapter research conclusion and research prospect.Draw the conclusion through the analysis of the full text,and put forward the research prospect according to the research context.The study found that the development of rural e-commerce better,to solve the problem of "three agriculture",Tai’an city to promote urban and rural development has important significance to everything in good order and well arranged,is to promote the government to rectify the industrial structure,accelerate the economic development of the key initiatives.Should vigorously cultivate the inherent productivity of rural e-commerce,so that farmers become the main force of e-commerce,which should be the primary health and long-term development. |
