Research On The Integration Strategy Of The Industrial Chain Of Beidahuang Rice Industry Group

Beidahuang rice strategic development prospect of the rice industry in the horizontal and vertical integration,formed the standardization in rice production base,large rice processing park,sales of large companies and to wilderness of maize,beidahuang selenium-rich rice rice brand,and a set of logistics information system,set up a set production,processing,marketing,logistics,etc as a whole,from farm to table the whole industrial chain.But in the group in the operation of the development of the industry chain and many problems appear,make the group development lagging behind.Based on rice beidahuang group industrial chain integration as the research object,in the study both at home and abroad and industry associations,the core expertise,value chain,etc,on the basis of theoretical analysis,through to the group’s industrial production,processing,marketing,scientific research of horizontal integration and coordination in logistics management,food safety information,such as the analysis of the present status of vertical integration,found that the industrial chain integration is of great importance to improve efficiency of every link operation in the production chain,production and marketing docking degree insufficiency,the transverse synergy effect remain to be improved.According to the group’s industrial chain integration goals,from increasing intensive management,improve the coordination degree of the industrial chain,and strengthen the contact with the outside to improve rice group industrial chain integration put forward the countermeasures and Suggestions for the group.