The Development Strategy Research Of Micro Circle Network Technology Company

With the increasing rise of population aging and residents’ income level,people have greater demand for housekeeping service and have higher standard for the servicequality.Traditional model of household servicesis facing great problems in meeting clients’ various requirements.The development of housekeeping service is lagging and the imbalance between supply and demand is becoming obvious day by day.Under such background,the new companies which engaged in the housekeeping service will face great opportunity and challenge.In the paper,the writer took the micro circle network technology company as the study object and the strategic management theory for guidance.First of all,the writer made simple analysis for the research background and meaning of this pa per.By studyingdomestic and international literature review in housekeeping service industry and enterprise strategic management theory,the writer introduced the research methods and technical routes he adopted.Then,the writer introduced the situation of housekeeping service business in micro circle network technology company,including company profile,organization structure,the structure of capital stock and scopes of service etc.And then,by using several correlation theories,such as the PEST analytical method,Michael Porter’s Five Forces Model and SWOT analytical method,the writer analyzed the external environment of housekeeping service industry and the internal environment of the company.Combining the prospect,mission and strategic target of the company,the writer give some advises about the corporate strategy,competitive strategy and functional strategy of housekeeping service business of the company.Besides,this paperhas analyzed and evaluatedthe strategic choice of the company.Ultimately,in order to ensure that the development strategy of the company can be executed smoothly,the writer brought forward several measures: improving the organization structure,ensuring enough human resources,broadening the sources of funds,strengthening the risk awareness and building up excellent culture.Consequently,the strategic object can be well realized and the strategic plan can be carried on successfully.In the paper,the writer hope to find out the advantages and opportunities of the company(when it engaged in housekeeping service industry)according to the research on the development strategy of housekeeping service in micro circle networktechnology company.The writer hope the problems such as extremely imbalanced supply and demand,nonstandard market and low quality of service staff which appeared in present housekeeping service industry in Changsha city can be solved efficiently and he can provide references for the new model of housekeeping service for entrepreneurs.