The Intelligent Transformation Design Of The Personal Finance Business Network Of Bank Of China Inner Mongolia Branch

Based on the advanced theory of branch intelligent transformation about the personal finance business and the problems existing in the branches of Inner Mongolia Branch of Bank of China, this paper make a research about the personal finance business’s branch intelligent transformation in the BOC branches of Inner Mongolia Branch.The paper first introduces the "new dotism" proposed by Cisco and the idea of "branch intelligent transformation of the personal finance business" proposed by IBM. Then, it analyzes the operation problems of BOC branches in Inner Mongolia Branch. Based on this, this paper puts forward a branch intelligent transformation plan of the personal finance business, which includes the location, the functional layout, the service mobility, socialization ability, the service based on the big data, the online and offline linked design, and the intelligent customized appliances of BOC branches. This paper introduces the implementation basis and strategy and assurance measures about the program. The branches’ operation ability in Inner Mongolia Branch has been enhanced, which has played an important role in enhancing the core competitiveness of Bank of China Inner Mongolia Branch, releasing some human and financial resources, consolidating existing customer base, expanding new customer groups and ensuring the continuous growth and optimization of customer groups.