Research On The Intelligent Transformation Strategy Of The Hohhot Jinqiao Sub-branch Of Agricultural Bank Of China

In recent years,Under the pressure of serious homogenization of the entire banking industry's products and services,commercial banks have more concerns,especially Large state-owned commercial banks hope to seize more market share through transformation.This article hopes to enrich the relevant theories of smart bank outlet transformation and implementation through a detailed interpretation of ABC 's Hohhot Jinqiao Sub-branch outlets 'intelligent transformation program,and also allow more people to understand the agricultural bank Hohhot Jinqiao Sub-branch Smart Bank from multiple perspectives Bank transformation as a reference.This article combines the relevant theories of human resource management and marketing management,and analyzes the intelligent transformation of outlets with the case analysis objects of the Hohhot Jinqiao Branch of Agricultural Bank of China.First of all,the theoretical methods and practical status of domestic and foreign bank transformation are studied to determine the theoretical basis;secondly,through using literature induction,case analysis,statistical analysis,comparative analysis and other methods,to analyse the current situation,internal and external environment of the Agricultural Bank of Hohhot Jinqiao Sub-branch.Based on the analysis,the results and reasons are obtained.The main problems are losing VIP customers,the cumbersome business processes of the outlets,and the poor overall marketing performance of Jinqiao Sub-branch.The reasons are the aging of staff and machinery at the outlets,unreasonable job placement,unsound performance evaluation mechanism,and backward marketing ideas and methods.Finally,from the motivation,positioning and goals of the intelligent transformation of branches of the Agricultural Bank of Hohhot Jinqiao Sub-branch,the intelligent transformation strategies and guarantee measures of the outlets are proposed.Through the analysis of this paper,the necessity and feasibility of the intelligent transformation of the branch of Agricultural Bank of China Hohhot Jinqiao Sub-branch are demonstrated.Moreover,we found that the advantages and disadvantages of Jinqiao Sub-branch are too obvious.In the process of transformation,we must pay attention to the strengths and weaknesses.The intelligent network transformation can inject fresh blood and vitality into the operation of the Agricultural Bank.