Study On Chain Optimization Management Of A Company Supply Under E-commerce Environment

Lots of products E-commerce has been developed rapidly in China,By contrast Fresh food has not been adequately brought online as them because of the challenge on storage,standardized,distribution and the restriction of cold chain logistics capability.Until the second half of 2013,with the investment capital market investment and many e-commerce giants joining,fresh food e-commerce just represent the real hope for real opportunity after accumulate steadily.If we can take this as an opportunity,to understand the fresh food in-depth and their requirement of cold chain logistics,then to find out the way to improve it will be able to improve the core competitiveness of enterprises,and promote the development of fresh food e-commerce accordingly.This paper will take the company A who is the outstanding fresh food e-commerce company in China as an example,to study its existing supply chain management situation and the requirement from the rapid business development goal.And analyze its problem and constriction on supply chain and logistics management sucha as supply chain type,procurement strategy,warehouse,production and distribution management processes and performance,infruastruction capability and quality control.Then to find out the optimizing proposal and improving solution with the guidance of theories of supply chain and logistics management,lean management,and other success business experience。The proposal including supplier cooperation management,replenishment and inventory management strategy,set up supply chain and logistics data;and expand logisitsits network,redesign warehouse movement route,control the supplier service level and set up KPI to monitor the whole logisitics performance;Suggest to apply Make To Order procution and other operation procedures to improve the production exficiency besides the staff management and new equipment application.Recommend the HACCP and other quality mantainance methods to enhance the quality control level.Also give the business innovation model which can improve logistics and supply chain efficiency,such as the supply chian agent and O2 O model.To enhance the business scale of fresh food e-business,It needs the continuously improvement on the capacity of logistics and supply chain management.The optimizatiplan produced from this paper,not only can help A company,also have a direct reference of cold chain logistics and other fresh food e-commerce companies.Their development will provide great service to thousands consumers on high quality fresh food.