The Research On Supply Chain Management Of Chain Fresh Food Supermarket In Our Country

"Food is god for the human", fresh foods are the necessities of human's daily lives. Since 1990s, as the circulation system of agricultural products carried out the transition from planned economic system to market economic system, fresh foods begin to enter the fresh department of supermarket, initiate the powerful challenge to operation of wet market. As the consumer demand of fresh food has been changing and the policy about "supermarket changed from wet market" was brought out, in some big cities of China, a new operation mode of fresh food has appeared, which called fresh food supermarket. The fresh food supermarket offers a neat, convenient shopping environment for people. But fresh food supermarket is at the first step now, which is meeting some problems such as high running cost, less varieties of goods, high price and so on.21st century is information century, supply chain has already become the key field of between enterprises' competition. Implementing supply chain management for chain fresh supermarket, can adjust and control large quantities of fresh food logistics and logistics connection between chain branches of chain fresh food supermarket, integrate together the activities of agricultural production base, agricultural product wholesale market, fresh food distribution center and chain fresh food supermarket through sharing the information and electronic data interchange, combine various kinds of resources of the supply side and demand side of fresh products finally, which include: Fund, equipment, growing fresh goods, producing area, personnel, specialized management, information, etc., and make input more rational and more effectively.Firstly This thesis illustrates the basic content, principle of supply chain and supply chain management, and the differences between supply chain manage and traditional management mode;secondly, it analyses the circulation situation of fresh food in our country and the differences from the advanced circulation mode of fresh food in developed countries;Then it analyses the development situation of chain fresh food supermarket and the supply chain of chain fresh food supermarket, and studies the problems of supply chain of chain fresh food supermarket;Finally, through analyzing and studying the above-mentioned, it puts forward main content about improving and optimizing supply chain management of chain fresh food supermarket including: purchase and supplier management, construction of fresh food distributioncenter, information management, the optimize of logistics channels, storage management, transport management and business procession designation, etc.Supply chain management of chain fresh food supermarket will meet the customer's demands, and supply more varieties, safe, healthy, reasonable price fresh food for customer in time.