Research On The Evaluation And Development Of Retail Competitiveness In Shanxi Province

As one of the important industrial sectors of the economic system,the retail industry plays a vital role in the industrial and agricultural production and the sustained and stable economy.As the retail industry is connected to the production,circulation and consumption links,is the circulation industry’s final link,so its strategic position as a basic industry is even more prominent.How to make full use of the retail sales network and distribution system in the current situation,improve its competitiveness level,play an important role in promoting employment,increasing income and developing economy,and has become the regional government policy control and corporate strategic planning the most important thing.Shanxi is the birthplace of Shanxi merchants in the history,and is located in the Qin and Henan,east and west of the important strategic location,with the development of the retail business advantages richly endowed by nature.In the new period of "the Belt and Road" strategy,how to occupy the advantageous position in Shanxi,seize the industry transformation,and use of Jin merchants and the tea ceremony the regional influence,improve the competitiveness of the retail level,which is becoming an urgent problem to be solved.This article attempts to analyze the various factors of affecting the development of retail trade,establish comparatively perfect competitiveness evaluation system,clear retail industry in Shanxi Province in the six provinces in central position in the competition,find deficiencies and defects,which provide direction for the healthy development of the retail industry in Shanxi Province and the guidance of the theory.In this paper,the background and significance of the research on the competitiveness of retail industry in Shanxi province are briefly summarized and discussed,and the research ideas,framework and content of the paper and the possible innovation points are determined.Secondly,this paper discusses the related concepts and theories of retail competitiveness.Thirdly,this paper introduces the retail development in Shanxi Province are faced with the economic environment,market conditions,the policy environment,the enterprise management status and retail industry association,the economic environment is divided into the overall economic situation,the condition of industrial structure and infrastructure construction three aspects;Market analysis focuses on the consumer environment and the competitive environment.Enterprise management state is divided into science and technology level,management mode and quality assurance,brand construction,thus retail development situation in Shanxi Province have a clear understanding.Fourthly,through the above analysis of the environment and the present situation of retail industry in Shanxi Province,the author puts forward four evaluation indexes of retail competitiveness,namely,the scale index,potential index,performance index,ecological index The Fifthly,the evaluation index system of retail competitiveness is constructed,and the competitiveness of retail industry in Shanxi Province is studied by using principal component analysis method,and the advantages and disadvantages of retail industry development in Shanxi Province are clarified.Finally,combined with the above analysis to improve the competitiveness of the retail industry in Shanxi Province,the proposed countermeasures: to develop modern logistics industry,improve infrastructure construction,speed up the transformation of the retail industry to improve the quality of the industry and efficiency;vigorously promote the rural retail industry Development,mining rural vast consumer demand and market potential;deepen the industry and industry exchanges and cooperation within the industry to achieve mutual benefit and win-win situation;actively promote the retail industry and information technology,information technology to promote industrialization,industrialization Promote information technology;establish brand awareness,pay attention to the development and protection of intellectual property rights.Shanxi only to effectively improve the retail industry’s competitiveness in the industrial transformation of the road to take a solid step in order to gradually realize the "post-coal" era of the rise,out of the curse of resources to promote the overall development of the national economy.