A Research On China Finance Online’s Development Strategy

In this paper, strategic management theory, through the firm’s strategic analysis, strategic positioning, strategic implementation and strategic control processes such as strategic management, online group of China’s financial development strategy for the next five years studied. In the clear China Finance Online Group key strategic issues, this article on the company’s external environment analysis, and understand the company in which the Chinese financial information services industry high degree of prosperity of the enterprise’s development of a more harmonious atmosphere. In the internal environment, China Finance Online’s main business group’s prominent horizontal layout of the overall industry, capital strength among the best. But the decline in innovation, rapid development in the industry lost the leading position, the urgent need to develop the next five years a new development strategy. The basis of the SWOT analysis, the paper that China Finance Online Group’s vision is to become Asia-Pacific region has extensive financial information services industry influence, with sustainable competitive first-class enterprise. Idea is to rely on the company’s development on their own core competencies to build and strengthen, China Finance Online Group should adopt growth-oriented strategy. At the corporate level strategy, to consolidate a strong, make up the short board; strategy at the operational level, the marketing, operations, human resources development and production aspects, such as was planned, and made the stage the next five strategic objectives for each year. Thus, by the corporate level strategy, business level strategy, annual milestones three levels of planning, the formation of China Finance Online Group’s development strategy.In Chapter1Introduction This paper describes some of the background paper topics, research purposes, research significance, research ideas and methods and the main content and the full text of the basic framework. Strategic management theory in the second chapter is an overview of some of the major literature review, analysis of the concept of strategic management theory, strategic management theory development process, the development of dynamic and strategic analysis tools commonly used content, full text of this part is the theoretical basis. Chapter Ⅲ China Finance Online Group specific environmental analysis is mainly introduced China’s financial profile and online status of the Group’s growth, China’s current financial information service industry development, foreign financial information service industry, the development process, China Finance Online Group’s internal and external environmental analysis to identify opportunities for China Finance Online Group, threats, strengths and weaknesses, and lists the SWOT matrix. The fourth chapter is the use of SWOT analysis method to determine the China Finance Online Group’s strategic positioning, development of alternative strategies, and develop the most suitable after screening strategy. Chapter Ⅴ is based on China Finance Online Group’s strategic objectives and positioning, including company-wide strategic and operational dimensions of the strategy propose specific implementation strategies include:marketing strategy, product development strategies, human resource management strategies and risk control. Chapter Ⅵ Conclusions and Outlook section of the paper made a review and summary, and future prospects.