Exploring The New Methods To Develop Cultural Brand Of Inner Mongolia’s Beef And Mutton Industry

The development of food for human society and even(and even)is of great significance to the survival of all life,and in Chinese culture,diet occupies a more special cultural status.Animal husbandry is the basic industry of economic development in Inner Mongolia and the advantages of industry,has entered the national cattle and sheep industry area.In recent years,Inner Mongolia,relying on the advantages of grassland animal husbandry resources and regional advantages,the rapid development of meat industry in the national economy occupies an important position.In recent years,the traditional beef and mutton enterprises to build their own brand only focus on the traditional marketing tools,not combined with the unique cultural heritage of Inner Mongolia,Inner Mongolia beef and mutton brand development lack of unique national cultural foundation.Through the construction of cultural brand of Inner Mongolia beef and mutton industry,on the basis of risk analysis,this paper uses "regional culture brand" as the strategy,cultural brand marketing path,excavates the cultural connotation of Inner Mongolia beef and mutton,and establishes a new model of cultural brand consumption.Inner Mongolia unique culture into the beef and mutton products to seek creative marketing as a breakthrough for the Inner Mongolia beef and mutton industry for a new cultural brand design to enhance the Inner Mongolia beef and mutton product culture added value,taking into account the social and economic benefits of unity,Inner Mongolia Beef and mutton industry culture brand development to provide new ideas.