Brand Construcion Research-based On End-Eustomer Cultural

Changing of the world situation is leading to the convergence of culturaldiversity.Foreign culture strong in Western culture-based world culture seems to havebeen unbounded. Mutual intercourse between cultures and civilizations in variousfields between the surfaces of assimilation, the more civilization has become acommon share. The world already seems to the one.The strength of Western civilization fast enter and impact, no time to digest thefusion, gulping to cause a metaphysical research and reference. Some anxiousutilitarian study results in a list of some specious concept. Some study for studyacademic, anxious utilitarian research, to promote the study of non-accuracy, a floodof flashy academic research.View on the market and economic, the rapid economic growth, large economies,resulting in that management and operation unprecedented prosperity. The rapiddemand of market, the immaturity of brand operation, and strong demand of branditself, that causing a prevalence of rote, brand homogenization of the mode ofoperation of the brand in the brand market. A lot of brand operation has become athankless behavior.Argent needs a timely and appropriately, a culture as a source of brandmanagement.Brand operation has been playing an increasingly important role in the war of themarket economy，that is this brand of war. The rapid escalation of this war betweenthe brands, causing to grasp of the cultural system became the core of the operation ofthe brand. Accurate grasp of the cultural system provides the strongest impetus forupgrade to the brand’s competition.Culture system has shown a strong role on brands, which is the initial impetus topromote research on the subject.