Strategic Research On SWIFT MEDICAL's Core Part High End Manufacturing

For the strategic research on enterprise 's core part high end manufacturing,the foreign research has a longer history and with many successful business cases.The domestic high-end manufacturing enterprise 's core part strategy research also has a long history,mainly in special industries: military,aerospace and heavy equipment.There's no more research about high-end manufacturing development in medical equipments industry.While our Country take biomedicine and high-performance medical equipment as one of the top ten key areas of 2025,which has theoretical value and practical significance on the development of China's medical device industry research.This paper takes SWIFT MEDICAL transformation of core part high-end manufacturing strategy as a research object,mainly study on the current situation of SWIFT MEDICAL.Same as the majority medical equipments manufacturers,SWIFT MEDICAL is marked with low-quality and low-priced brand.While the high-end products are mostly Foreign monopoly,and the core technology of large-scale equipments,is mostly controlled by foreign giants.China's the core parts of equipments mainly rely on imports.Starting with strategic transformation of enterprise development,this paper study SWIFT MEDICAL's core part high-end manufacturing strategy with literature and observation method.Firstly,it introduces the development and current situation of SWIFT MEDICAL,finding out the problems and reasons of SWIFT MEDICAL development through the observation method.By consulting a lot of literatures and using life-cycle related theories,it is pointed out that the predicament of enterprises is low-end manufacturing,which must be turned to high-end manufacturing,then choose high-end manufacturing development orientation,including core parts X-ray tubes,high-tech product development,intelligent manufacturing,10 P marketing and sales and after-sales integration service,SWIFT MEDICAL's core part high-end manufacturing analysis,the SWIFT MEDICAL's core part high-end manufacturing of strategic objectives.In order to achieve this strategic goal,in the company's relative holding equity design,linear organizational structure design,corporate system design,high performance human resources and financial support to provide security measures.Through SWIFT MEDICAL analysis,the best way out for the company is that SWIFT MEDICAL transform to core part high-end manufacturing.The research on the strategy of 's core part high-end manufacturing has certain guiding significance and popularization value to the medical device industry.It has certain reference value for other manufacturing industries,conforming to the 418 model of Chinese manufacturing 2025.