Based On ZMET, The Identification Of Tourism Image Elements And The Optimization Of Tourism Routes In Pu'er City

Through the analysis of the studies on tourism image and lines home and abroad,combing the theory basis of this study,this paper finds out the connection between the ZMET technology and the tourism image,tourism image and tourism lines.This paper is based on the case of Pu’er City,it did a deeply field analysis of the tourism image there.Besides,with a simplified identification technology of ZMET,this paper shows six elements of the tourism image of Pu’er City,in which the “tea” is the representation.What’s more,this paper studies the configuration of the tourism image and element carrier with the help of “Tourism Resources".Then,on the basis of the theory of utility maximization,the attractiveness of superposition theory and point axis theory,and relying on the important tourism node,this paper designs six types of tourist routes tour route.Hoping it can provide some reference for the development of the tourism in Pu’er and bring some inspiration for the design of new travelling routes in Pu’er.This paper includes five chapters: the first chapter is the introduction,it shows the background and the significance of the research,the research review,research methods,research content and innovation,and the theoretical basis of the paper.The second chapter analyzes the context of the city tourism image,it elaborates the structure of the research on Pu’er tourism image mainly from the basis of Pu’er City’s tourism development,tourism image vector analysis,Tourism image recognition.The third chapter is about the recognition of Pu’er City’s tourism image.It recognized the city tourism image elements using ZMET and network text analysis,and then extracted six tourism image elements where the "tea" is the representative of the elements.Besides,the tourism image elements identified were analyzed considering the reality of Pu’er City.The fourth chapter is the analyzed of image node configuration elements and element carrier.It puts forward a collection of tour zone by the identified tourism image elements,and ultimately selected the scenic spots with a high network searching frequency as tourist route nodes.The fifth chapter shows the tours node configuration.It combines tourism image’s basic study and tourism line,the tourist routes based on different themes.The final design of the travelling route are six kinds tourist routes.