Research On The Tourism Theme Image Of The Green Tourism Quintessence Line Of Western Jiangxi

Tourism theme image mainly comes from some elements of the tourismdestination including its history, geography, culture and external policies, which has avery close relationship with its image and tourism brand of the tourism destination.An active, precise and unique tourism theme image plays a critical role in thecompetitive tourism market. By use of tourism image theory, this thesis studies thegreen tourism quintessence line of western Jiangxi, and explores its tourism themeimage..Firstly, this thesis clarifies that the research of tourism theme image is helpful topromote the development of the green tourism quintessence line of western Jiangxiunder the circumstance that tourism industry has a blooming development all over theworld.Secondly, through research on the history and culture of western Jiangxi, thisthesis has stated the fact that from historical and geographical perspective, the wholewestern Jiangxi stem from the same origin, all belonging to the Ancient Guyuan,which has provided feasible basis for the regional tourism cooperation of westernJiangxi area. Thirdly, by brief introduction and analysis on the current status of thetourism images of the green tourism quintessence line of western Jiangxi, this thesishas made summarization and conclusions on the tourism images and has furtherintegrated the resources features of the green tourism quintessence line of westernJiangxi. Fourthly, based on TDIS theory with combination of pervious researchresults, this thesis has locatd and designed slogans for the theme image of the greentourism quintessence line of western Jiangxi, coming up with the theme slogan designas "a scenic world with Zen style and a sacred land for health".In additon, based onCIS theories, it has conducted image perception system design as well as imagetransmission system design for the green tourism quintessence line of westernJiangxi.