Study Of The Tourism Image Of The Construction Of Water

With the arrival of globalization, the competition between industries will become increasingly intense, embodied in the product quality, service quality, technical quality, and even the organization's overall image of the merits of the overall strength level of competition. Tourism, as one of the important human activities of the twenty-first century, has the not be neglected power to the rise of world third industry.Good image of a healthy and orderly tourism destination for tourists choose plays a very important role.Since the reform and opening up, China has been booming tourism industry, tourism destination development, management and other institutional deepening, local governments, civil society organizations and members of society for carrying out the tourism industry have shown very high enthusiasm.At the same time, along with the increase of all tourist destinations, carry out the tourism activities will face huge market challenges. In this context, shaping a distinctively unique and conform to the actual situation of the local tourism image help enhance the comprehensive competitiveness of tourist sites in tourists, the tourist decision-making process plays an important role in promoting.JianShui as a historical culture of YunNan border city, Since carrying out the tourism industry has been faced with increasingly irrational combination of tourism resources, tourism management measures in place, tourism, environmental destruction and serious source competition and other issues. Facing many problems, in the face of highly competitive market environment, If JianShui want to be in the province and even the country's tourism developing occupies a place, must take active measures, explore development ideas, establish new measures. So this paper uses public relations, organization image study, anthropogeography, natural geography, tourist psychology, sociology, marketing etc multitudinous discipline relative content, the theoretical research and empirical research, qualitative analysis and quantitative analysis, data collection and on-the-spot investigation combined, built and the present situation of JianShui tourism image reconstruction done intensive investigation.Firstly, the current situation on the JianShui tour a comprehensive investigation and analysis, to understand the geographical context, to grasp the regional cultural background, then grasp the overview of JianShui within the area. JianShui's natural resources and human resources to tourism development is the prerequisite and foundation, this article in the survey, of JianShui with a comprehensive understanding of tourism resources and a good grasp. Secondly, the image of JianShui travel survey, the use of the questionnaire design and data collection, data statistics, research methods, after editing, analysis, data processing, access to the evaluation of tourism projects in the tourism perception and satisfaction level of membership, determination of tourists Status JianShui travel satisfaction. Analyzed and summarized by satisfaction, understand the advantages and disadvantages JisnShui travel status, thus making the analysis of JianShui targeted tourism image positioning.Thirdly, the positioning of tourism image on the JianShui, efforts to highlight the historical and cultural characteristics, combined with many old buildings and the natural landscape, shaping the JianShui and sustainabl development of competitive ability of a good travel image.Finally, the JianShui tourism image spread and management were also proposed such as advertising planning, public plan, network media use, and many other feasibility Suggestions.