Research On Optimization Mobile CRM System Of J Company

Nowadays with the current increasingly fierce competition in the market,companies continue to seek a variety of ways,methods,tools to improve their management.Enterprise information construction is one of the common ways.Through the system to achieve the appropriate management objectives.FMCG is so,in order to make the fierce competition in the market in an invincible position,in order to better take the initiative to grasp the first-line market conditions,more and more enterprises choose to use information systems to enhance their management efficiency.This thesis takes J company to implement mobile CRM system as the background,combined with J company through the system to achieve staff attendance,customer basic information,customer daily visits,customer orders and costs,the focus of the work of the management of the system implementation process problems encountered through the questionnaire Investigation,interviews,interviews,observation and other ways to conduct research and analysis,to find the cause of the problem,and put forward the relevant optimization solutions.The specific program involves the implementation of the system to promote the structure,the system of phased assessment program,software functions,data analysis system,the establishment of the audit system.At the same time for the optimization of the application solution in the J company to explain the effect.Through the application of the system,J company achieve the basic data management of the customer,the national front-line business attendance and customer visits to manage the behavior.Supervisors through the system to see the performance of subordinates to achieve the situation,customer visits,to facilitate front-line decision-makers to understand the real situation responsible for the market and to develop relevant decisions.Besides,through the system to establish data analysis,reduce the relevant staff of the manual summary and processing,improve work efficiency.The research of this paper takes the actual starting point,and it has great learning value for the enterprises that want to use the system to manage the business.At the same time,it is also of reference value for other enterprises in the early stage.