An Empirical Research Of The Impact Of Rural Tourism On Peasant's Living Quality

In recent years,rural tourism has appeared the beautiful countryside and a rich folk culture,in the form of the original flavor of the city presented to the tourist crowd,gaining more and more city residents' attention,and it has gradually formed a new tourism format.At the same time,landscape and the lives of farmers life quality of local farmers has changed dramatically with the development of rural tourism.At present,the development of China's rural tourism is still in the stage of active exploration.The managements of infrastructure,support services and tourism were relatively backward,which may induce the negative effects on further improvement of the life quality of local farmers.Therefore,the effects of rural tourism on the life quality of local farmers need to be identified.In this investigation,rural tourism in Renshou County was studied through not only collecting data,but also preliminary sorting out the factors Renshou County Rural Tourism on the life quality of local farmers formed.Additionally,relative papers were searched to scientifically analyze the factors we sorted,and formate the evaluation indicators of these factors.Several major attractions in Renshou County and the rural farmers who live in the surrounding area were regared as investigation object.We obtained the first-hand experience and data by field visits.The descriptive statistical analysis,reliability analysis,as well as Importance and performance analysis(IPA)were used to analyze the data in a paired sample T-test according to the analysis of importance and performance of employment opportunities,income levels and other 19 factors.The results showed local farmers believed life quality of them can be enhanced,due to the development of rural Renshou County tourism.Specifically,the positive effects of employment opportunities,income levels,living conditions,health care quality,stable marital status,folk activities water quality and other seven factors on improving the life quality were observed in this study.Although the majority of respondents thought price levels,housing conditions,smooth traffic environment,social security,waste disposal played important roles in improving life quality,their performance was poor in real life,which should be improved during the future development of rural tourism in Renshou County.In addition,the life quality of local residents can be enhanced via raising moral standards and air quality,and reducing noise pollution.In conclude,we provide some political suggestions according to the influences of rural tourism to the various aspects of the living quality of local farmers,including public infrastructure,education and training,business integrity,ecological environment and other aspects.Results can provide scientific theories,methods and basics for the improvement of the living quality of farmers in rural total tourist destinations.