Manufacturing Enterprise Service-oriented Profit Model

With the continuous development of the service economy,the service transformation of manufacturing enterprises has become an inevitable trend.At present,China’s manufacturing enterprises are faced with a variety of problems,such as cost pressures,profit margins,market demand decline,competitive pressures and so on.Profit model that manufacturing enterprises provide customers with single product and simple value-added service has been unable to meet the growing diversity of customer needs.Customers want to get more value-added services and even complete sets of services.Therefore,the product centric profit model no longer has a competitive advantage,and manufacturing enterprises need to change the existing profit model,in order to break through the difficulties,to achieve new development.The service-oriented business model has been widely used in foreign countries,and it is becoming more and more complete in China.Profit model,as one of the main elements of the business model,has been paid more and more attention by scholars and enterprises.However,the theoretical research on the profit model is still not perfect.First of all,the theoretical circle is not clear about the type of profit model for manufacturing enterprise service,but also lack of the research on the forming process of the profit model of manufacturing service enterprises.Based on this,this paper has focused on the profit model of domestic manufacturing service-oriented enterprises,explored the type of manufacturing enterprise profit model under the background of service-oriented,analyzed the forming process of profit model of manufacturing service enterprises in detail from the view of resource base,and opened the new paths for the development of manufacting enterprises.On the basis of detailed analysis of the two fields of manufacturing service and profit model,based on the perspective of resource based view.This paper constructed a service-oriented profit model framework for manufacturing enterprises,and divided the profit model of manufacting enterprise service.On the basis of this,this paper took the KaiShi group and the DongShi group as the case enterprise,analyzed the profit model types and the composition of different profit models of two manufacturing enterprises,deconstructed the process of intergrating resources to form a profit model,and draw the following conclusions:(1)The profit model of service-oriented manufacturing enterprise can be divided into the produc-comsumed profit model,the product value-added profit model,the value-consumed profit model and the value-added profit model.(2)The integration of a resource or resource in an enterprise can form the key ability and generate the business,and then realize the new profit model.(3)in the integration of resources,enterprises should fully mobilize the internal and external resources.(4)manufacturing enterprises should combine their own advantages in the process of realizing the service transformation to carry out more related diversified business.The theoretical contributions of this paper lie in:(1)Systematicly analyzed the profit model of the manufacturing service enterprises.(2)Analyzed the elements of the profit model in detail,explored the constituent elements of each profit model,and distinguished the different types of profit model elements constitute the difference,distinguished the differences between different types of profit pattern elements,and opened the profit model of black box.(3)Annlyzed the formation process of the profit model of manufacuturing service-oriented enterprises from the perspective of resource based view,and rich resource based view.