Research On Rural Tourism Development In Less Developed Areas

Tourism is a sunrise industry,environmental protection sex is strong,strong affinity,high employment rate,the advantage of high added value,is also an important symbol of a local economic development or not.With the continuous development of China’s national economy,people’s income level is rapidly increasing,tourism has become one of the important way of leisure life,thus promote the vigorous development of tourism economy.Upgrading of economic structure transformation,consumption in our country under the time background,tourism also usher in huge opportunities for development,into a golden development,each region in the tourism industry in succession,constantly want to tourism industry into a new growth pole,promote the sustainable development of regional economy.For many less developed areas,rural tourism resources are rich,so to develop the rural tourism is an important path to promote the development of tourism economy,this article discusses the economic underdeveloped regions in rural tourism development concrete strategy,in order to bring less developed enterprises healthy development of the tourism industry.Huaian ZiShan hills is aquatic big town,located in the hinterland of the hongze lake,jiangsu,shandong,henan,anhui water transport hub,the comprehensive economic level in jiangsu province,in terms of the country,belongs to the less developed areas.The town of aquatic resources,hot spring resources,ecological resources and human resources is abundant,has obvious advantages in rural tourism development.In this article,therefore,as an example,analyzing the important path of the development of rural tourism in less developed areas and the countermeasures,with typicality and universality.In this paper,on the basis of stakeholder theory,the true theory,push and pull theory,and the theory of consumption,and put these classic theories and compares the experience of foreign experience and domestic developed areas,LaoZiShan hills situation analysis concluded beneficial inspiration,clear Lao tze hills the basic strategy about the development of rural tourism.Taking huaian LaoZi Shan hills as an example,through draw lessons from developed countries and some domestic developed regions in the successful experience of rural tourism development,draw the basic path to promote the rural tourism in the region is:promote the construction of tourist city(area),actively promote the development of rural tourism electronic commerce,differentiation as well as the change path,different types of rural tourism route design,further enhance the awareness of rural tourism.Rural tourism development of huaian LaoZiShan condition after making analysis and comparison,this paper further expounds LaoZiShan advantageous conditions of rural tourism development,main is a profound ecological environment is superior,customs,religious culture developed,the transportation is convenient,etc.At the same time puts forward the restriction factors mainly are:inadequate resources development,tourism resources of small scale,few market promotion method,lack of professional talents.According to the status quo analysis,this paper emphasizes to establish adapt to Lao tze hills hing town development goals must follow five basic principles,development content update ideas,scientific planning,strengthening the management,focus on the image of the landscape construction,strengthen the existing tourism product technical reform,strengthening the construction of tourism culture,and strengthen the opening interregional tourism,strengthen the tourism development sustainability of the general layout,this paper puts forward some countermeasures to Lao tze hills rural tourism measures mainly:lighting and restoring the ancient sites,optimizing the structure of tourism products,pays special attention to the standard management,establish people-oriented mechanism,improve the management level,give play to the role of backbone enterprises,actively explore the market,encourage diversified investment.Only in this way,huaian LaoZiShan to achieve tourism town,become unique in jiangsu province and even the whole country tourism scenic spot.