Dtc Marketing Strategies Of Wind Power Products

Marketing strategy business development strategy is the most important one of the functions of strategy, marketing strategy, not only in order to obtain their own marketing strategy and, more importantly, in the process of strategy, mobilize the broad masses of staff to participate in the strategy development to the process in order to clear the strategy of the company from top to bottom end, the formation of ideas and the direction of unity, action-based combat team.This paper take to the 4P's theory of research methods and the use of SWOT matrix, and the STP analysis of the expectations of DTC wind power products company marketing strategies to provide some useful recommendations to think and also hope that other wind power equipment manufacturing enterprises in the development and implementation of marketing strategy to provide a reference in order to promote the sound development of the industry.This paper studied the following questions. SWOT analysis tools through the analysis with a DTC company's strengths and weaknesses, opportunities and threats for the development of DTC marketing strategy the company laid the foundation; STP in DTC's analysis, the market can be broken down into several major groups of the major markets company in the development of wind power marketing strategy should be based on the identity of the market leader in marketing strategy for positioning; through DTC and STP's SWOT analysis, DTC can see the opportunities facing the company encountered more than the threat of a disadvantage than advantage, it should be taken to the growth strategy and to identify the company in the next five years of development goals;Wind power company in the DTC product pricing strategies to follow the laws of the market, pay attention to pricing strategies, and pricing strategy is the company's marketing goals for the transfer, the different objectives of different decision strategies, as well as different pricing methods and techniques; should be based on wind power products to its own characteristics to establish direct distribution channels and to take dual-channel marketing strategy plane; DTC to take the company's marketing strategies with clients face-to-face exchanges, the establishment of operational sites and organizing professional publications, the establishment of the company Identification System, the product can be taken trial methods.