BY Goat Milk Group Marketing Strategy Research

BY Roquefort Group is the industrialization of agriculture in Shaanxi Province, large-scale modernization process more representative of a goat products production and sales enterprises. Relying on its unique Shaanxi Province dairy goat farming resources, and businesses close to the market at the beginning of the creation of the business development strategy, main milk made from the initial big bag of flour township enterprises now transformed into the Habitat forefront of the industry sales and marketing network development to the country 30 provinces, set sheep milk production and marketing in one product diversification pedigree dairy company. In goat milk products continue to regulate the industry, the industry’s unprecedented fierce competition in the new situation, business leaders, individual sensitivity to market and industry now have been insufficient to guide the development of enterprises.At the same time in the early enterprises play a major role in the marketing approach is not suited to the market and their own change. BY Dairy Group sales since 2012 in the 50 million plus or minus. Its sales structure is still in Hunan, Fujian and other provinces as the pillar. How to consolidate and develop their own have the advantage, seize the great opportunity to integrate the domestic dairy market, while the standard tree, expand its brand influence, develop its current stage of development in line with the actual needs and industry brand and marketing strategy, improve the dairy market the core competitiveness is the key issue now is hereby BY dairy company to be solved. In this paper modern marketing theory, the more deeply dissect the enterprise, external environment, multi-collect the latest consumer purchase data and information, a detailed exploration of its existing products and channel strategy, The integrated use of strategic management, marketing, marketing planning theory, use SWOT analysis to analyze the opportunities and threats facing BY dairy products company, its strengths and weaknesses, preliminary proposed to create standardized brand advantages, expanding store functions, strengthen customer management, Shaanxi activate the local market as the core of their solution. And from the "management services marketing" perspective proposed guarantee the smooth implementation of this strategy, play to the performance of the system and subsequent control measures...