Chinese Mainland Senior Women's Underwear Market Brand Marketing Research

This paper focuses on the external market environment and internal business environment of middle to top lingerie brands companies in Mainland China, and uses Porter Five Forces Model to detail the competitive situations faced by Wacoal (China) Company—a typical representative.xFurther, based on the analysis of internal & external environment, this paper discussed more specific problems, such as how to segment the market and choose a proper segment, how to position the product in a targeted market, how to carry proper marketing strategies like products, price, place and promotion. And I hope this work can provide some clue for companies, which decide to introduce multiple brands.