Research On Wealth Management Business In Securities Industry

Since 1990,the establishment of the Shanghai Stock Exchange,the rapid development of China's securities industry,securities brokerage business to show a huge profit margins,securities trading has also been rapid development.But due to the outbreak of the financial crisis in 2008,making securities development can only rely on lower trading commissions to save their development,which occupy the market.According to information released by the Securities Association of China wealth management,securities companies in China the number is 110,and of the company's operating income of statistical investigation,reach 1.251 billion yuan,the analysis by securities company's economic number of net business income reached890 million yuan,occupy About 69% of the total income,the number of asset management business revenues reached 17 billion yuan,occupy total business income is 2.5%.The wealth management business development is after the beginning of 2005,according to the organizational form of the wealth management business of securities companies basically with the headquarters and branch division of the society as the main,trust companies were the most common organization,securities company,the third party financial institutions and other wealth management.From the point of view of the parties involved in the wealth management,most developing wealth management institutions also started to product marketing stage,difficult for customers to provide a rich selection of products and professional financial advice.China's capital market from scratch,from small to large,customer assets is increasing,and asset securitization as a high risk assets is also difficult to meet customer assets value,integrated asset allocation,securities companies as to service oriented enterprise,2012 start the wealth management of securities companies to rise.This is mainly based on the 2012,trust company's rapid development,the securities companies from the pure brokerage business to sell products,this is the wealth management of securities companies evocation,and enlightenment.The current China's high net worth individuals continue to increase,the wealth management demand continued to increase,the demand on the financial also appears Particularly prominent.Securities companies if they want to develop the wealth management business,need to grasp two key points of customer and product,providing a wealth of financial product,grasp the rich customer resources.Thus it could be seen: mature wealth management business needs to customers as the center,continue to launch newproducts,to promote the stable development of the wealth management business.However,the development of wealth management business of securities companies also failed to meet the demand of high net worth and private wealth management.At the same time in developing wealth management business also show a variety of defects.he development of the wealth management business of the securities in China,the present situation and the existing problems of the mode structure;The concept and content category of wealth management business model of Chinese securities companies;The new policy orientation of the wealth management of China's securities companies;The securities company's wealth management business model and kernel problems of literature advocated the,mainly the wealth management of securities companies from product development,customer relationship,cost structure,risk prevention and control,human resource allocation and incentive system were studied.Based on the research of the development of the securities company's wealth management business,this paper puts forward the theoretical framework of the wealth management of securities companies based on the reality;Based on the theoretical framework of this thesis,analysis of Guosen Securities wealth management characteristics,financial management of securities companies,product development,customer relationship,cost structure,risk prevention and control,the basic proposition of human resource allocation and incentive system and the analysis its shortcomings and put forward the solution.