Research On The Optimization Of The Wealth Management Business Of Huatai Securities

With the rapid development of our economy and the progress of the society, the private wealth in recent years to present the trend of accelerated growth, dramatically expanded the market for personal wealth management needs, wealth management business with good prospects for development, to become a strategic transformation of domestic financial institutions an opportunity and a new profit growth point.Limit market opening up since the commission, since the liberalization, brokerage, increasingly fierce competition, the survival environment worsening, the brokerage business income decline year by year, strategic transformation is imminent, and to develop the wealth management business become the breach of the brokerage business transformation. Personal wealth management business is financial institutions of high net worth clients to provide "to customer demand as the center" of integrated financial services, is a highly integrated financial resources, fully displaying the manifestation of the whole business chain service system. This article through to the development of wealth management business at home and abroad, sums up the development of the wealth management business model and operation process, for huatai securities wealth management business provides theory basis for the optimization of the empirical and reference. And carries on the analysis about the present situation of huatai securities wealth management business, find out the existence of several issues, through the SWOT analysis of the huatai securities wealth management business optimization, summed up the huatai securities wealth management business of internal strengths, weaknesses and external opportunities and threats, and finally in huatai securities are designed according to the results of the analysis and optimization of current situation of the development of wealth management business and safeguard measures. Key from the talent team construction, wealth management product design, manufacturing sales structure adjustment and optimization of service process, the Internet comprehensive service platform construction and improving the risk control system and so on in detail elaborated the huatai securities optimization scheme and guarantee measures of wealth management business.Finally hope this research can give huatai securities provide some references for the development of wealth management, makes the huatai securities to wealth management business development for an opportunity to improve the whole business chain system, through the optimization of wealth management business of improving customer satisfaction, expand brand influence and promote the innovation in financial products, rich financial products pool, achieving the most responsibility of expert of conduct financial transactions the enterprise purpose, to find a long-term sustainable development of wealth management business revenue model.