Study On Brand Promotion Strategy Of Z Zhongtang Sugar

Promotion is an important means of enterprise market development,the layout of the enterprise market strategy is of great significance.On the domestic market,sugar the number of enterprises,individual enterprises with low market share,brand concentration of poor reality determines the sugar market in the same industry competition,in the face of this situation,how to enhance the market share is generally concerned about the problem of sugar enterprises.And promotion is an important part of the enterprise marketing strategy,do a good job promotion to help enterprises to expand the market,enhance market share.This paper takes the Z company of sugar sugar brand promotion strategy as the research subject,analyzes the existing problems of brand promotion of sugar sugar,sugar sugar on the basis for brand promotion strategy provide reasonable suggestions.This paper adopts the research method of combining theory with practice,firstly,the research background,significance,methods are described,focusing on analysis of the domestic and foreign research situation about the promotion,so as to provide sufficient material for the following parts.Secondly,it makes a detailed description and explanation about the concept of promotion and the significance of the promotion,and provides theoretical basis for the expansion of the article.Again to the domestic sugar market situation and the industry environment has carried on the analysis.Based on the reality of the development of the domestic market,the domestic sugar market demand situation and the development trend are analyzed,which provides the basis for the promotion strategy.Then the sugar sugar brand promotion status and problems.This paper introduces the basic situation of Z company and the current status of sales promotion,through the questionnaire survey of the consumers,and finds out the problems in the promotion strategy of Z company.Then some suggestions in brand promotion strategy of sugar.Based on the basic theory of promotion,from the perspective of market positioning,marketing personnel and public relations management in view of the above problems are proposed,so as to provide effective reference for further optimization of sugar sugar brand promotion strategy.The last part is the conclusion and Prospect of this paper.Based on the above analysis and demonstration,finally come to the conclusion of this paper.