China Railway Z Company Development Strategy Research

Along with the system reform of state-owned enterprises reform and the railway ministry gradually deepened,China railway Z corporation as the main competition in the market by rail has become,housing,roads,Bridges and so on is a body comprehensive construction company.In the face of increasingly fierce market competition,seize the development opportunity,promote enterprise development,meet the challenge,the company important problem to be solved.How to scientifically formulate the company development strategy,not only improve the management and development vital to the company,but also for the company’s strategy implementation of advance and improvement of management level,has the very vital significance.The purpose of this paper is to.China railway Z corporation on the basis of the development present situation and the internal and external environment,according to the direction of enterprise strategic management theory as guidance,combining the reform of state-owned enterprises political environment change,analyzes the development of the company situation,fully tap the company’s ability to compete,using the method of SWOT analysis,depth analysis of the development of the company,focus on company development strategy and implementation measures are put forward.This paper studies suggest that with the rapid development of national economy and the construction industry,efforts should be made to the road of sustainable development,the company adhere to the coordinated development of industry integration,optimize the industrial structure and layout,build first-class construction enterprise.