Study On The Countermeasure Of Short-term Lease To Develop Rural Tourism

Rural tourism has gained more popularity among citizens with the quick development of the social economy,the rapid improvement in living standards and the acceleration of urbanization.Meanwhile,“Internet Plus” cuts across all socioeconomic lines,which creates a new industry: short-term lease and meets the requirement for personalized and pluralistic trip.However,for most rural tourism regions,there are only very few number of short-term housings that are registered on the existing short-term lease websites,which restricts the development of local short-term lease industry and local tourism.The thesis takes Yongjia County for example,and puts forward the creative assumption of establishing a regional short-term website on the basis of collecting document literature and comparing several main short-term lease websites at home and abroad.Besides,by questionare survey and SWOT analysis method,the thesis analyses the feasibility and objective difficulty in developing such a website in Yongjia in addition to presenting suggestions on business model,management of short-term housing and further developing different kinds of tourism sources in Yongjia.The thesis puts the conclusion that developing on-line short-term lease industry,especially establishing a regional short-term lease website,is a good way to solve the problem of accommodation and expand tourism capacity and increase public awareness of rural tourism areas.When managing such kind of regional short-term lease website,the enterprise must pay attention to the design of website and designing suitable business model as well as tapping the potential of local natural and human tourism resource.