The Analysis Of International Competitiveness Of Dingsheng Aluminium Group

China is the largest aluminium foil producing country in the world,the output quantity in 2006 has reached 800,000.00 MT,surpassing US and becoming the largest aluminium foil producing country in the world;Meanwhile,China is also the largest aluminium foil exporting country in the world,the export quantity in 2010 has reached 499,200.00 MT,surpassing Germany and becoming the largest aluminium foil net exporting country in the world.Furthermore,the annual output and export quantity of Chinese aluminium foil in recent years still kept the fast and steady growth,which consolidate China's leading position in worldwide aluminium foil industry.However,Chinese aluminium foil industry also face various kinds of pressures,such as excess capacity,price gap between LME and SME,the sharp fluctuation of exchange rate,trade barrier,the soaring labor cost,etc.As the largest aluminium foil exporter in China for five years,Dingsheng Aluminium Group also bear the huge pressures from above-mentioned factors.Based on such background,it is necessary to use the scientific analysis method,to research the company strength,weakness,opportunity,threats,then make the suitable strategy to enhance Dingsheng's international competitiveness.This thesis contains the theory of enterprise international competitiveness and also the relative aluminium foil data,indicating the Chinese aluminium production condition,consumption condition and export & import condition in recent years.Meanwhile,by using Michael E.Porter's Five Force Model and SWOT matrix,to research the factors which influence the aluminium foil industry attraction and enterprise competitiveness level,and therefore to find the way to overcome these difficulties.Finally,according to the current market structure and enterprise characteristics & future planning,the thesis summarizes six suggestions to Dingsheng.The aim is to provide the practical suggestion to decision-maker,to formulate the suitable strategetic mode,and further enhance the enterprise's international competitiveness,finally to obtain the long-term and sustainable development of Dingsheng Aluminium Group in the increasingly fierce market competition.