Study On Solution Marketing Strategy In The European Market For The KINGSUN Company

Since the reform and opening up,the rapid development of high technology in China,and LED in the opening up of the east also ushered in the golden opportunity of development,with the "semiconductor lighting base" and "ten city lights" to promote the project,and in 11 th Five-Year the semiconductor lighting industry technology continues to update,and countries continue planning for semiconductor lighting the project,in different regions,Chinese also appeared different degree of harvest in the LED industry.In recent years,the state issued a lot of related industries favorable policies,vigorously support the industry play,plus China steady economic development in recent years,the LED market has reached a higher level,and has maintained the momentum of development speed.This series of development and change,not only caused the rise of China’s regional manufacturers took the opportunity,but also caused by the overseas LED manufacturers of the Chinese market.Because of this,now China’s LED industry development and competition officially entered the white hot stage.KingSun company LED products have enjoyed a high reputation at home and abroad,in overseas markets,export area mainly in Europe,more than the European market share of exports accounted for exports of 75%,therefore,this research is mainly to KingSun company of the European market.With the economic globalization,the competition is more and more intense.In addition,the customer when product selection is also more and more rational,and now the difference of product decreases,homogenization is one of the characteristics of current products.How to get rid of the traditional industries in the product led business model,is now LED various enterprises are now experiencing the bottleneck.If you want to get a better development in the field of marketing is a pressing matter of the moment,this is also the problem of KingSun company urgently need to face and solve.In order to gain greater gains in foreign markets,the company realized that the needs of customers and the marketing characteristics of industrial products combined to develop a program to solve the marketing problems,with the applicability of.The research of this paper is based on the marketing concept as the foundation,proposed suitable for KingSun company LED product development and marketing strategy to solve the bottleneck of the scheme.This paper starts from the production of products KingSun company,this paperintroduces the main features and characteristics of the company’s main product line and product,to sort out the 4R marketing of this new marketing idea,at the same time,KingSun company’s internal and external environment analysis,customer and market demand as the research foundation,KingSun company in the European market situation and development situation are analyzed,such as consumer behavior and macro environment etc..According to these factors may impact development company KingSun,detailed analysis of KingSun company in the future on the European market to choose the marketing strategy.According to local market demand and consumption situation,the STP scheme is proposed and the corresponding analysis is made.In the third chapter,analysis met the European market Qinshang company’s existing problems in the traditional marketing strategy.The fourth chapter is determined according to the previous process,combined with the actual situation KingSun company now,develop marketing strategies.In the last chapter,in order to ensure the implementation of the marketing strategy,the author puts forward the corresponding measures to ensure the implementation of the marketing strategy.