Study On The Developing Strategy Of Changchun Railway Vehicle Co.,in International High Speed EMU Train Market

China has introduced high speed EMU technology from Japan,Germany and France,through combined design,cooperated manufacturing,China has digested and absorbed the transferred technology,and has moved futher to developed 350 KPH high speed EMU-China standard EMU with its own independent intellectual property right.At present the line trail operating test is coming to the end.Since China railway has changed from previous rapid developing phase into stable developing phase with China domestic market shrinked,those companies which have enlarged its manufacturing capacity,such as Changchun Railway co.,ltd,should actively explore overseas market,to maintain the constant developing of company.Changchun Railway co.,ltd already has overseas business reference previously.In order to enter international high speed EMU market,it should solved some problems.It should make a good balance on its relationship with other car-builders in CRRC,so as to avoid cut-throat competition happening again.It should adjust its structure and mode of company management and control,and it should strengthen its basic management and human resource service construction.The competition in international high speed EMU market is fierce.Currently,the competitors of Changchun Railway co.,ltd is several big companies from Japan,France and Germany.Changchun Railway co.,ltd has some disadvantages,but it also has plenty of advantages.Its self-developed technology is at leading position,is has strong support from central government,its manufacturing cost has big competitiveness,and it has a lot of experience on construction and operating.Changchun Railway co.,ltd has its exploring strategy on entering international high speed EMU market.This article makes analysis on the present international environment,and defined the sequence of international market exploring for Changchun Railway co.,ltd,This article also defines that Changchun Railway co.,ltd should adopt snowball strategy,firstly entering Russian market and Russian Federation market,then entering Indonesia and other south-east Asia countries.Through a series of product combination,it shall explore the international market step by step.Changchun Railway co.,ltd shall adopt a few specific treasures to ensure its exploring strategy in international high speed EMU market.It should set up a project team for export and strengthen the personnel capacity.It should continuously invest on R&D to make sure the leading position of its high speed EMU technology.It should take plenty of methods to ensure the smooth operating in overseas market,and financially it should make good control on exchange rate.