Suning Cloud Business E-commerce Development Strategy Research

Along with the acceleration of social information process, the rapid development of the Internet, Internet users continue to expand the scale of China's e-commerce market size is currently ranked second in the world. China has become the world's largest online retail market in the United States, the Internet shopping has become an important force to promote the development of China's e-commerce market.The electronic commerce brings changes in social life and way of thinking at the same time, caused a hitherto unknown challenge to our traditional retail enterprises. Over the years, to traditional retail business model for the theme of China's retail enterprises operating conditions go from bad to worse, the development of traditional retail enterprises in our country facing many problems and challenges, its survival and development is experiencing a huge bottleneck. In the face of such a market situation, the traditional retail enterprises in our country as the representative of Suning must further seek breakthrough path.This thesis firstly analyzes the current situation of the research on e-commerce of traditional retail enterprises, and analyzes the concept of e-commerce, the main mode, the main site types of electricity supplier. On this basis, the macro environment, this thesis from the Suning business competition at Suning for taking the external environment are analyzed, and analyzed the internal and external advantages and disadvantages of Suning, on the basis of the Suning business were analyzed by SWOT, and then put forward the Suning taking the development of O2 O business model not to move or retreat, by expanding the product line to break the whole category and open platform, increase marketing efforts, and actively expand the flow, enhance the consumer experience, the construction of online and offline channels, to build the supply chain model manufacturers cooperation, improve the supply chain logistics management support system, to reshape the development of enterprise human resources strategy.Suning as the top three Chinese private enterprises, over the years shoulder the banner of the Chinese nation, bears her social responsibility entrusted by history. In the coming of Internet electronic commerce, research as our traditional retail business representatives Suning how to combine their own actual situation, catch up, the traditional retail enterprise advantage and the Internet combine to, for the future development of Suning is has important and positive significance.