Marketing Strategy Improvement Research For AR Company

As the market marketing idea of "customer oriented" the establishment of the market marketing idea emerged from customer satisfaction and customer loyalty to cu stomer value change trend. customer value strategy becomes the important content of enterprise development strategy. In the face of the development of science and technology changes with each passing day as well as the high speed development of information industry, the enterprise must comply with different customer segmentation and its own core competitiveness, choosing the suitable customer value orientation, and as the core to build support system, integrate and coordinate the internal and external resou rces, the development enterprise unique skills, assets and reputation, to provide customers the value of unique, competitors are difficult to imitate, so as to obtain the lasting competition and growth advantage.As water supply equipment company, AR is a production enterprise, its product has no negative pressure water supply equipment is mainly used for urban secondary water supply, AR product without negative pressure once leading market similar products, the company with strong products and good services, has achieved great success in terms of marketing. Nearly two years since the emergence of a large number of similar enterprises, a large number of foreign brands into China, technology constantly updated, product upgrading of further shorten the cycle, the user to product technology performance, technical services and after-sales services to additional demand is higher and higher, the market competition is more and more fierce, AR company marketing is not very ideal.Graduation thesis take the market marketing theory as the basic basis, with no negative pressure water supply equipment market as the main research object, detailed analysis of the company's existing external and internal marketing environment; Then study AR company's current marketing strategy, AR listed companies using the SWOT analysis and its advantages and disadvantages of rival products, in AR company without negative pressure and the problems existing in the water supply in the market marketing strategy, according to the research analysis put forward the concrete scheme of company marketing strategy should be improved.