The Strategy Research Of JH Group's Hazardous Chemicals Logistics Business

As a specialized niche, hazardous chemicals logistics industry in our country for the development has lagged behind the modern logistics industry. In our country, the most of the market is the large chemical enterprise internal market, and the public market, has many problems, such as, the market is high dispersion, the operation mode is single, the overall efficiency is low, the irregularities is serious, the low price competition is obvious, and more.JH Group, a large chemical group that the R & D, production and sales in one, is located in the economically developed provinces in eastern China, built hazardous chemicals logistics business, which is not only powerful support the development of the Group's chemical industry, and also has greater gains in the public market. At the present stage, the Group's hazardous chemicals logistics business has been basically covered the market of province, and ranks first in the province, the top in the country. But because of the special nature of the industry, the Group's hazardous chemicals logistics business suffered a huge obstacle in the development of markets outside the province, and the subsequent development is almost stagnant.With the trend of the chemical industry development, JH Group is actively promoting the development of a comprehensive restructuring strategy, enter the environmental protection industry, and promote the chemical industry and the environmental protection industry into the deep integration. This is both the huge challenge to Group's chemical industry business and the auxiliary business such as hazardous chemicals logistics business.This thesis makes JH Group as the research object, around the major premise JH Group comprehensive transformation development strategy, combines with the present situation and future trends of domestic and international logistics industry and hazardous chemicals logistics industry, analyses the inside an external environment of the Group's hazardous chemicals logistics business and drawn the conclusions of development strategies by the theoretical models.In the process of research, this thesis analyses the environment of the logistics industry and hazardous chemicals logistics industry in the domestic and international by the PEST model and the industry life cycle theory, and comes to the conclusion about the tendency of consolidation, platform, multi-format integration. And by focusing on the business aspects of the Group JH diagnosis, this thesis analyses the influence of group internal environment for the development of the hazardous chemicals logistics business advantages and disadvantages.In the process of strategy design, this thesis diagnoses the localization of the JH Group's hazardous chemicals logistics business by the value chain model of Porter at first. Secondly, this thesis draws the more appropriate strategies choice about the JH Group's hazardous chemicals logistics business by the SWOT model and "overall cost leadership, differentiation, centralization" three Great basic business strategy analysis model with the market and customer analysis conclusion, and then established JH hazardous chemicals logistics business strategic positioning. Thirdly, this thesis designs the different strategy of the Group's hazardous chemicals logistics business in the different market by the BCG model, and calculates the future size of the market. And finally, this thesis designs the JH Group's hazardous chemicals logistics business model by the nine elements of the business model, and builds the foundation for the subsequent implementation of the strategy to protect the content path.Through the research of this thesis, it is concluded that JH Group's hazardous chemicals logistics business should choose the differentiation strategy, to become integration for supply chain management platform in the group internal, and to become a professional platform for supply chain management, a full range of solutions provider and circular economy industry for logistics resource integration in the public market.