The Crossover-cooperation Between Television Entertainment Show And Electronic Commerce:The First Insight Of T2O Television Format

Recently,the strom of entertainment is sweeping over the majority of satellite television,online media.A large number of television entertainment programs have sprung up one after another,increasing competition in the field of reality show,dating show,which are indescribably important in competition. In this context,if television entertainment want to create a more sustainable advantage in competition, it must have an innovative point which makes it special among others and build a new model to gain profit, and to explore a new one, thus making contribution to the development of traditional TV media.The Goddess is the first TV program which is aired on Dragon TV in August2014,is the first one to adopt T2O(TV to oline) format for of television programs,making it possible to achieve a crossover-cooperation between television and electronic commerce. On the other hand,it provides a fresh new reference in further development of television format.In the first place,this paper will sort out the development context of T2 O format,and take further analysis of connotation in TV format.Relying on the analysis of documents, contents of 20 seasons of The Goddess as sample programs, relevant data will be collected.Focusing on the TV format of The Goddesss, we will explore the common rules in the development of T2 O format and analyze the influence in the future development of the TV format, and understand the drawbacks that may exist.Seen from the structure of the paper, it will be divided into four parts:The introduction: Explore the research background, purpose and current status, and the difficulties and propose innovations of this paper.Part II: Clearifying the source of the development of T2 O format,this paper will analyze the transmitter,the platform,the content and the effect in four mianaspects,thus providing the fundamental supports in T2 O format both theoretically and practically. Based on the The Godness television program,this paper will give conclusions to the common advantages and innovation parts compared with other television programmes in the second place.Part III: Through the case study of The Goddess, a clearer understanding of the general rules in T2 O platform will be fromed and a commom program platfrom which other satellite television can use the same way.Part IV: Focused on the drawbacks the T2 O format may exists, this paper will give improve methods for T2 O to achieve the goal of "sustainable development".