Research On The Relationship Between Social Comparison And Work Pressure Of Enterprise Sales Personnel

The motivation why people compare with others included:Self-evaluation, self-improvement and self-reinforcing. The results of social comparison will affect individual psychology, including psychological pressure. In this study, the sales staffs as the study object, basing on comparative social research the relationship between society and the working pressure.This study conducted a questionnaire survey and supplemented by interview. The questionnaire survey were Iowa-Notherlands Comparison Orientation Measure (INCOM), Social Comparison Effect Scale and Job Stress which were examined salesman'social comparison orientation, social comparison effects and the job stress. Then, the collected interview data were analyzed, one can be verified on the preliminary results of the survey, on the other hand appeared to make these results possible reasons for further analysis in order to deepen understanding. Interviews research data analysis included in the discussion section of the paper. Final conclusions are as follows:(1)Social Compare Features of salesmen:sales compared with married people, unmarried salespeople tend to be more social comparisons; Compared with female sales staff, sales personnel men are more likely to compare capabilities.(2)Working pressure Features of salesmen:unmarried salespeople degree of fatigue at work than married salespeople; the degree of fatigue sales staff more than 10 million annual salary is higher than the annual salary of 5-10 million salespeople.(3) The ability comparison has a positive prediction to job stress. They will feel stress, because they can not increase the capacity in the short term.(4)Upward contrast and downward identification effect have positive prediction to job stress. In the upward contrast effects, the sales staff if their expected future performance as object of comparison, it will reduce the positive self-evaluation level of the salesmen that leads to anxiety, low self-esteem and a series of pressure experience. In the downward identification effects of assimilation, the sales staff if their expected future performance and more consistent objects, positive self-evaluation level will be reduced, causing pressure experience.