China Southern Culture Contrast Analysis Research

Enterprise culture management as a new competition mode, is brought to theattention of the enterprise management and favor, under the background ofinternational economic integration, the enterprise culture construction is put forward alot of problems, the development of the enterprise culture and enterprise managementalso has the close relationship between directly.Paper introduces the production of the enterprise culture, combining with theChina southern airlines co., LTD.(ChinaSouthernAirlinesCompanyLimited, hereinafter referred to as "southern"),the development of corporate culture, innovation, and other well-known enterprises athome and abroad comparative analysis of enterprise culture, put forward Chinasouthern advantages and disadvantages of enterprise culture, and puts forwardmeasures and strategy to the enterprise culture of the ground for further elaboration.Effective proof of enterprise culture to enterprise’s success has a complementary rolein promoting.Articles focus on the methods of comparative analysis, the analysis found thatChina southern culture transformation in the development strategies of China southernairlines has played a positive role in promoting, but still has the problem ofrecognition is not high, from the Angle of enterprise strategy development are studiedin this paper through the analysis to study China southern in the construction ofenterprise culture differences with other enterprise, whether it is suitable for Chinasouthern’s development needs, the China southern airlines, practice puts forward someSuggestions on the construction of corporate culture, for China southern airlines arewidely accepted within the scope of corporate culture on employees has played apositive role.