DT Company's OTT+ Business Marketing Strategy Research

Effective marketing strategy is the key to the development of DT OTT+ business. Marketing strategy for DT Company to develop OTT+ business. In this paper, the research results of new media TV at home and abroad are reviewed, and the theoretical basis of the study is also explored. For DT company's market environment, the use of macro environment, micro environment and SWOT analysis, the DT company in the development of OTT+, the advantages, disadvantages, opportunities and threats, the development of OTT+'s prospects and problems. With the development of DT Company, the characteristics and the actual situation of OTT+ Company, based on the original marketing strategy of DT Company, from product, price, promotion and channel, and so on. Through in-depth analysis of the problems and causes in the marketing strategy of DT Company, we recognize that the current marketing channels of DT Company, business marketing in the OTT+ of the introduction period into trouble. At the same time, to find the impact of user activity, publicity and promotion of brand effect, product awareness reasons, combined with the current DT Company's internal marketing channels, OTT+'s business problems, proposed to implement the product positioning strategy, the full media marketing strategy, a diversified market positioning strategy, and finally proposed the security measures of the above marketing strategy. This paper constructs the marketing strategy of DT Company and safeguard measures to solve the problem of the development of DT Company in the development of OTT+ process, it is bound to improve the marketing efficiency of OTT+ DT Company's business. Promote the rapid occupation of DT Company OTT+ market, but also for the same OTT+ content providers, operators to provide a reference and reference.