Development Strategy Planning Of Beijing Gehua Cable Company Under The Background Of Triple Play

From the beginning of 1990 s,China launched the cable network construction work,it has been 20 years,the world's largest cable television network has been built.Due to hold news lifeline,cable TV companies in China has special political attribute,therefore in the cable TV network construction,domestic TV enterprises have a certain monopoly position.However,with the development of social economy,the progress of science and technology,as well as the intervention of State Administration of telecom network,broadcasting television network and Internet integration in high-rise business areas,the so-called "triple play",completely to the CATV network enterprises into the competition That has brought great impact on their future development,its monopoly gradually disappear.Therefore,in the fierce market competition how to deal with the situation,to further improve their competitive strength,become the cable TV companies need to solve the problem.And the Beijing cable TV network enterprises,and is the main battlefield of frontier market competition.In 2010,with three constantly promote the integration process,the cable TV companies in China has undergone great changes,including the use of pattern,content and ideas and so on.The cable company in Beijing Gehua talent shows itself this historic revolution,and how to achieve their own transformation,just grab the pilot unit of triple play opportunities,really play an exemplary role in three networks fusion,to create a line with China's actual digital cable TV industry,the characteristics of the road? This is called Gehuayouxian consensus yet to resolve the issue,have a direct impact on its development strategy will be the capital city of Beijing,the cable TV development.The history of the development of domestic and international cable TV and triple play were reviewed,and on this basis,the development trend of China's cable TV are discussed.Firstly,this paper summarizes and analyses the experience and characteristics of the international convergence of the earlier countries,and based on China and Beijing Gehua TV development status and through the enterprise strategic management theory and tool for comprehensive use,Beijing City Cable TV external macro environment,industry environment and internal environment of the macro analysis,finally the application of the method through the analysis of SWOT of Beijing City cable to carry on the strategic choice,the strategic orientation of tripleplay The paper puts forward some suggestions for the development strategy of Beijing's cable TV network integration,which include brand strategy,business competition strategy and alliance strategy.