A Research Of Improving Rural Tourism Products With Local Culture

In recent years,rural tourism is getting more and more popular in the world,and has become an important direction of tourism development in China.Tourism product which is a key element of tourism development is of significant value of rural tourism in future.Meanwhile,the integration of local culture and rural tourism products would enhance the power of rural tourism.However,there remained several problems,such as the singleness of the type,low-quality,lacking of culture connotation and so on,thus hindering the future development.The article concludes related theories of tourism products and rural tourism,and takes the Baisha Village as an example to analyze,plan and design the tourism products in the aspects of services and materials.Deep excavation of the rural cultural tourism resources and analyze the current states with the methods of investigation,literature consulting and questionnaire survey.Based on the theories of life cycle,authenticity,tradition and modernity paradox and so on,the paper tries to put forward planning strategies and design products.Design and plan the facilities,architectures,landscapes and other material products with modern design methods,associated with the theories of authenticity,semiotics,tourism experience to achieve the proper connection of rural tourism products and rural culture in Baisha Village.The whole content tries to plan,design and analyze the tourism service products and material products with theoretical knowledge and practice experience,which could be part of the study of tourism products and rural culture.