Customized Marketing Of Traditional Tourism Companies

The tourism consumption in twenty-first Century Is no longer a simple fixed attractions to visit and take pictures,But more let consumers experience the local life and culture,And to participate in the tourism products in the production process,more consumer travel experience.The enterprise wants to maintain its traditional tourism industry value and the pursuit of a certain profit,must change the traditional marketing way,in order to meet the consumer demands more differentiation.Therefore,draw lessons from the comparative advantage of Online Travel Service,Take customized marketing programs,it should become an inevitable choice by the enemy in front and overcome the traditional tourism enterprises.This paper uses the combined method of theory and Practice,Through the comparative analysis method and system analysis,On the basis of theory research,Through the analysis of customized marketing case of Zhejiang CYTS.Study tours in Zhejiang customized marketing problems and improvement direction.This paper focuses on the development trend of personalized travel products demand,starting from the marketing of travel agencies in China generally exist in the analysis,The travel agency customized marketing marketing strategy more complete and implement process model.So,The modular design of tourism products and services is the core strategy,It is to provide customers with customized service solutions,and enhance the added value of tourism products,At the same time,the travel agency can obtain the most valuable market information through the client database,In the process of communication and interaction with customers to establish a good long-term relationship,Improve customer loyalty,To achieve a comprehensive optimization of the marketing strategy of travel agency,A travel agency and customer win-win situation.